EU tech chiefs believe TikTok is breaking ad transparency rules

The European Commission has warned TikTok over its ad transparency tools, claiming they fall short of EU rules intended to protect consumers from harmful content like scams or disinformation. Regulators are scrutinizing data on who pays for ads, what audiences they target, and the specific products being promoted—tools essential for combating misinformation. If violated under the Digital Services Act (DSA), ByteDance could face fines up to 6% of its revenue and enhanced oversight. TikTok's spokesperson disputes some interpretations but notes that no official guidelines have been provided yet.