'Miss Sake India' contest held in New Delhi to promote the Japanese drink

Summary

The contest to select "Miss Sake India" aimed to promote sake in India, with 29-year-old Aakansha emerging as this year's winner. She expressed enthusiasm about her role and hopes others will try the drink. Before the final event, a tasting session hosted by Hirohama India featured traditional Indian dishes paired with sake. Despite religious reasons, India's large population presents a significant market for introducing sake to its residents. Meanwhile, Japanese breweries are considering entering the Indian market to boost sales.

Additional Summaries

A contest to pick a new "Miss Sake India" was held in New Delhi on Thursday to promote the drink in the world's most populous country, with Aakansha, 29, named as this year's winner. Five finalists performed dance and talked about their own experiences with sake at the event at a Japan Foundation facility. Aakansha, who works in the marketing industry, said she was very excited to be chosen for the one-year role of promoting sake. Although many people don't drink in India for religious reasons, the country's population of over 1.4 billon offers an attractive potential market for sake producers. Some Japanese breweries are exploring the possibility of producing sake in India to expand local sales channels.

The contest "Miss Sake India" was held in New Delhi to promote sake in India, with Aakansha named the winner for 2025. She expressed enthusiasm about her role and highlighted the importance of exploring sake among more people. Prior to the event, a tasting session at the Japanese ambassador's residence featured Indian dishes like fish curry alongside sake. With over 1.4 billion people in India, it presents a significant market opportunity for Japan's sake industry, prompting some breweries to consider production there.