Activate climate’s ‘silent majority’ to supercharge action, experts say

Making people aware that their pro-climate view is, in fact, by far the majority could unlock a social tipping point and push leaders into the climate action so urgently needed, experts say. In almost all countries, people believed only a minority of their fellow citizens would be willing to contribute. In reality, the opposite was true: more than 50% of citizens were willing to contribute in all but a few nations. Further analysis of the survey data for the Guardian showed that public backing for climate action was as strong among the G20 member countries as in the rest of the world. A decades-long campaign of misinformation by the fossil fuel industry is a key reason the climate majority has been suppressed, researchers said.