Bluesky is testing a 'live now' feature with streamers and the NBA

Bluesky's new feature allows select accounts to link their Twitch or YouTube channels, displaying a red indicator and "live" badge when active—a pilot phase before wider availability. The company describes this as an early test aimed at streamers and journalists seeking real-time content. Interestingly, Bluesky has partnered with the NBA to promote live events on its platform, though without advertising, it's unclear if this feature offers commercial opportunities. This move underscores Bluesky's ambition to integrate into live content ecosystems, potentially reshaping how audiences follow breaking news and events.