GamesBeat Summit 2025: The East-West connection with NC America’s Jeonghee “JJ” Jin

Jeonghee “JJ” Jin, a veteran in expanding Asian studios into global markets, has recently taken on new leadership roles at NC America, including CEO and COO of NCSoft West. With over a decade of experience navigating the complexities of cross-border game localization, she shares insights on building meaningful partnerships with publishers and fostering strong connections with audiences, especially through emotional engagement like fan communities. Jin also highlights the growing importance of soft skills in gaming, such as connection and fandom, as studios compete to capture younger players' hearts while staying competitive in a fast-evolving industry.