Apple is trying to get ‘LLM Siri’ back on track

Apple is making a concerted effort to revamp its AI-driven assistant, Siri, after years of missteps. The company, led by CEO Tim Cook, has been hesitant to merge generative AI with its existing Siri platform due to uncertainty about outcomes and high costs. A new report highlights Apple's focus on rebuilding Siri as an "LLM Siri," a reworked version aimed at creating a more conversational and context-aware assistant. Despite internal reluctance to invest without clarity on goals, Apple is exploring innovative solutions like leveraging web data for training while maintaining privacy through differential privacy techniques.