TikTok rolls out AI-powered Smart Keyword Filters to limit content you don’t want to see
techcrunch.comPublished: 6/3/2025
Summary
TikTok has introduced AI-powered Smart Keyword Filters to enhance content control on the For You page by automatically blocking similar keywords beyond user-selected terms like "remodeling." Users will see additional filtered keywords and can now add up to 200 with bulk options. The app also expanded its Manage Topics feature globally, allowing users to tailor their feeds based on interests such as sports or food through settings.