Real or flake? Experts weigh in on whether TikTok’s viral ‘caveman method’ skin care routine works
theguardian.comPublished: 5/13/2025
Summary
The "caveman method" of avoiding skincare has gained traction among influencers like TikTok's Tia Zakher, who advocates for skipping products and water. However, dermatologists warn against this trend due to the skin's natural ability to regenerate, which can be hindered if not properly cleaned, potentially leading to issues like dead skin cell buildup (terra firma-forme). Experts recommend simple skincare routines, such as using sunscreen and a gentle cleanser without moisturizer unless needed for conditions like eczema. They caution against overusing products or spending excessively on luxury brands, emphasizing the importance of personal skincare goals and individual needs.