Smaller Movies, Big Profit: Horror Is All The ROI Rage In 2024’s Most Valuable Blockbuster Tournament

The 2024 Most Valuable Blockbuster tournament showcases the resilience of independent and smaller-budget films, with movies like *A Quiet Place: Day One* and *SMILE 2* delivering strong openings despite not being traditional blockbusters. *NOSFERATU* leverages stylish marketing to become Focus Features’ biggest hit, while *SPEAK NO EVIL* demonstrates the effectiveness of Blumhouse's low-overhead model with a high profit despite modest initial earnings. *LONGLEGS* impresses with its unique teaser campaign and solid $22.4M opening, highlighting how creativity in marketing can drive success even for unconventional films.