The latest viral ChatGPT trend is doing ‘reverse location search’ from photos

techcrunch.comPublished: 4/17/2025

Summary

People are using ChatGPT's new image-analyzing capabilities to deduce locations from photos. The models can crop, rotate, and zoom in on images to analyze them thoroughly. Users have discovered that the model o3 is particularly good at identifying cities, landmarks, restaurants, and bars from visual clues. This raises privacy concerns as bad actors could use this tool for doxxing. Tests showed that while o3 can identify locations more accurately than older models in some cases, it's not always reliable and can make incorrect deductions. OpenAI has stated they've trained the models to refuse requests for private or sensitive information and have implemented safeguards against misuse.